I lost my job in 2025. Then I started building in public.
Founder of YAOLUMEN TECHNOLOGIES LTD. 10 years of cross-border commerce, now running a Company of One — WordPress, AI tooling, and a real dog-grooming store as a live lab.
What I am building toward
A one-person company that can ship across design, engineering, and research without losing depth in any of them. The constraint is not ambition — it is bandwidth — so the work has to be small, sharp, and worth reading.
How I work
Public log first, then product. A note becomes a doc becomes a tool, or it does not. I ship in public because the feedback loop is the only thing that actually keeps me honest.
The short version
Eight years, four roles, one company.
10 years of cross-border commerce
WordPress / WooCommerce full-stack work, agency gigs, in-house ecommerce. Picked up design, dev, and SEO from doing the actual work, not from courses.
Lost the job. Started the company.
A layoff that turned into the best thing that could have happened. Filed YAOLUMEN TECHNOLOGIES LTD in the UK with one founder, one repo, and no runway.
YAOLUMEN TECHNOLOGIES LTD · Reg 17031764
UK Ltd registered. Mission: a Company of One that ships across SaaS, DTC, and digital products without losing depth in any of them.
Pettivalpets.com goes live
A vertical Doodle / Cavapoo grooming store on WordPress. First proof point — 2 months to a top-10 Google ranking on a real long-tail query.
aeox.uk + this site
AeoX launches as a free AI SEO diagnosis tool. This site goes live as the public home for the whole portfolio.
Anchor (WP AI) · Pettival.com
Anchor — the WP AI content engine — moves from private beta to a real commercial SaaS. Pettival.com gets activated as a long-term premium brand.
Tools I reach for
WordPress
Cross-border
AI Tooling
Privacy & Infra
Want to work together?
One or two collaborations a year, with at least a 4-week reply window.