Cheese SEO, the on-page thing nobody wants to talk about
Notes on a $29.9 tool I built because I got tired of paying agencies $2k/month to do the same five things to a page.
Cheese SEO is the tool I built to scratch my own itch. I am the only customer. I am also the only employee. The tool does five things:
1. Parses a page and tells you which schema.org types it should declare
2. Compares the page's heading tree against the top 3 SERP competitors
3. Surfaces the entities Google has associated with the page's topic
4. Generates an llms.txt for the site
5. Runs an AEO audit (does the page answer the questions voice assistants are asking)
None of these are hard. None of them are new. What is new is having all five in one place, for $29.9 a month, with the output being a checklist instead of a 60-page report.
I am not going to win the SEO market. The agencies will eat well, the platforms will keep their seat at the table, and the indie hackers will keep tweeting about how to do SEO for free. Cheese SEO will sell to people who have outgrown the free tools and are not ready to hire an agency. That is a small market. It is also a stable one.
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